Brand Archetypes: The Ultimate Guide to Building Brands When it comes to brand building, there is no one-size-fits-all answer. What works for one company might not work for another. However, a tool can help you create a brand that resonates with your audience and helps...
6 Creative Stages of Branding Design – A Step-by-Step Guide One of the most valuable assets every business or company has is not their product nor is it the knowledge and expertise of their staff, but their brand name. Your brand doesn't just represent...
How to Keep your Brand Design Consistent Across Platforms Keeping your brand design consistent across all platforms is like rule number one of marketing. The more consistent your messaging is, the more likely people are to remember your brand. However, for new, not-yet-quite-established...
6 Tips for Representing your Brand’s Main Idea Getting your brand noticed is one of the most challenging things to do in a market as competitive as today. Not only are you competing with businesses from the same area, but you’re also competing with businesses...
What Is Multilingual Content Marketing? Content marketing strategies that do not take into account the multilingual and multicultural aspects into consideration are limited. We live in a diverse world, and access to the internet has expanded to almost every part of the globe. Billions of...
Branding Design: Why Smart Companies Invest There are many ways to create a brand – whether through advertising campaigns, product packaging, website copywriting – but one of the most important uses of any small business's time and money should be investing in branding design. A...
7 Ways to Improve Branding Strategy for your Business While it's certainly difficult to determine the most critical ingredients for having a successful business or a company, branding should definitely find itself at the top of everyone's list. Of course, the foundation has a...
What is Brand Marketing – Branding vs Marketing Definitions “Great products sell themselves.” This famous quote has been shared thousands of times on the internet, and although quality is the essential component of any product or service aspiring to find its audience, some other factors...
7 Stunning Colour Palettes of Modern Tech Companies Colours are all around us – in the clothes we wear, the homes we live in and the screens we look at every day. Since colours are so ingrained in our lives, it’s hard to see...
Unique Branding Ideas to Boost Reputation Brands and Logos, as terms, are used quite liberally these days, and sometimes, even interchangeably by the uninitiated. Yes, a logo is part of a business’s brand, but it is not the entire brand itself. There is a lot...