How to Start a Brand: The Basics of Brand Marketing When I think “brand”, my mind goes straight to Coca-Cola or Apple, but what if those companies weren’t even aware of how vital branding really is? Or maybe they are doing it wrong? What makes...
8 Ways a UX Consultant Can Help Your Company Succeed UX stands for User Experience, which is a term that depicts how simple and satisfying it is to utilise a site or application. For example, interface, content, format and intelligent components can influence how clients...
Top 10 Best Smartwatch Apps for Designers Without a doubt, being a designer requires a hell of creativity. While the job might differ on the surface, e.g., creating layouts, working on branding, designing websites or social media pages, some core qualities are shared amongst folks...
The Importance of Having a Website for Business If you are thinking about starting your own business, or if you have already started one and want to expand it more quickly, then I would recommend that you consider creating an online presence. Having a website can...
Co-Branding: Benefits, Strategies and Examples There are many opportunities for businesses looking to expand their reach beyond local borders in today's marketplace, but sometimes these efforts can also present challenges. One such challenge comes from competing against other similar businesses already operating within different geographic...
Top 5 Web Design Myths to Ignore As designers, we know that creating high-quality user experiences can take time and require careful planning, but not all of us are up to speed when designing good online content. Sometimes our knowledge gets in the way of...
Top 10 Tips for Designing Small Business Logos If you run your own small business, chances are you have a lot on your plate already—you probably can’t afford another task like creating a logo (or at least one that takes up much more time than...
How to Create a Social Media Marketing Campaign If you’re looking for ways to build awareness of your business on social media, some basic steps can help get you started. This article will explore what it takes to craft a successful digital marketing strategy through...
Why Advertising Design is Key to Success When you think about the most successful companies in the world today – Apple, Google and Microsoft come to mind immediately – what do these companies have in common aside from a fantastic product line? They’ve all succeeded...
Top 6 DIY SEO Tips To Rank Your Content Borrell Associates reported that the United States spent nearly $79.27 billion on SEO services in 2020. This spending is justified by the statistics released by BrightEdge that organic search accounts for 53% of overall website traffic. This makes SEO the...