How to Build your Brand from Scratch If you think about a brand, the first thing that crosses your mind is likely a logo, a slogan, or a unique experience. Nowadays, branding has many advantages for small and medium-sized businesses too. It promotes recognition of your company,...
Product Marketing: Lessons We Can Learn from the Best Coming up with a great product is no mean feat. If it were, then everybody would be an inventor or product developer. However, even though creating something that fills a gap in a market or has...
Winning Graphic Design: International Design Awards We know it when we see it, but what exactly makes an essential visual capture our attention? Like any art form, good graphic design can connect with the viewer -drawing the reader’s eye to critical information within the message. ...
Beer Branding Strategy: 4 Key Steps To Building A Global Beer Brand Beer is big business, and there are many success stories in which independent brands have grown to a globally dominant position in a few short years. While the product is obviously crucial in...
How to Present Logo Designs with Branding Mockups? A few months ago, we covered how to present logo designs on social media. While this approach works well, sometimes it's better to invest in branding mockups and present your logo designs in more detail. This way,...
5 Tips for Physiotherapy Branding – a Design Guide for Physios It is easy to think that your physiotherapy clinic does not need branding. After all, you are in the business of improving people's health and lives and not a typical retail product like soda...
How to Build a Successful Small Business Brand At the core of every business is its brand: the recognisable personality that customers use to identify it. Although customers ultimately buy products, it’s often the brand that sells—just think about how many people pay extra just...
Why You Need Link Building to Grow Brand Authority You have most likely stumbled on link building if you know about search engine optimisation (SEO). It is an effective tactic for brand building and establishing authority. And, search engines do take note of proper link-building...
Selecting the Right Social Media Channels for Your Business Strategy Social media marketing has been around for many years, but many brands neglect to capitalise on this low-cost method of engagement. In 2021, more than 90% of large US companies regularly used social media for...
6 Tips To Create An Effective Acquisition Marketing Plan When you say company growth, multiple concepts come to mind. There’s increasing profits, hiring new employees, finding more investors, and acquiring new customers. Out of all of those ideas, customer acquisition is critical for expansion. After...