What are Personas? An Inclusive Design and Accessibility Guide “The power of the Web is in its universality. Access by everyone, regardless of disability, is an essential aspect.” Tim Berners Lee. – W3C Director and inventor of the World Wide Web Diversity is the new...
How to Brand a Small Business – Startup Branding Tips Large and small businesses live in different worlds when it comes to many aspects, ranging from budget and staff sizes to general day-to-day tasks. However, one area that both small and large businesses find similarly integral...
History Of the FedEx Logo Design – Meaning & Evolution Established under the chairmanship of Frederick W. Smith, back in 1971, FedEx has now become the industry leader globally for its unmatched transformation and delivery services. With a network stretching over to 220 countries, the company handles...
How To Use Webinars To Build a Strong Brand It’s 2020 but webinars are still here and they remain a high-value way to grow your brand. Indeed, 57% of marketers say they’re going to double down on webinars in 2020 by making even...
How to Build a Personal Brand on YouTube As a Video Editor YouTube is all the rage nowadays. Every business, every brand, no matter how big or small, wants to be on YouTube. And you as a personal brand, a freelancer or small biz,...
History of the Amazon Logo Design Evolution If there is a captivating story behind a reputable brand today, Amazon’s history ranks first. Amazon, the giant in the retail business that flipped the world of commerce upside down, has one of the most interesting histories...
4 Pieces of Advice to Graphic Design Students A graphic design degree from a reputable university is not an absolute necessity. When a recruiter considers you for a job in the sector, they won’t care what degree you got or didn’t get. They will...
Top 10 Car Logos & Car Branding Design Car brands are often unwaveringly associated with the image they present. Lamborghini is the Italian supercar of the young and famous, Ford, the hard-working American everyday-man and Jaguar, the sophisticated, British luxury choice. This brand image...
Brand Awareness Strategy Through Various Media Components We have all heard people talking about a particular brand, or it’s product. This sharing of the brand name is called word of mouth marketing. People make other people aware of a brand. Are you confused about...
Mobile App Icon Design – The Ultimate Guide for iOS & Android What’s the first thing that users notice about your app? Any guesses? Well, it’s not your app name or the features it encloses. Instead, it’s the app icon design. Yes, that small...