Retail Marketing: Key Principles and How to Attract New Customers Currently, there are many misconceptions about retail businesses, with many believing that shopping malls and brick and mortar stores are closing as eCommerce takes over the world. While there’s no doubt that eCommerce is getting...
Interaction Design IxD vs UX Design: Differences and Similarities While both IxD and UX design focus on interactions between users and products, the former is goal-oriented while the latter is process-oriented. What is Interaction Design IxD? Interaction design aims to facilitate the interaction...
The Ultimate Guide To Types Of Videos And When To Use Them Marketing to a digital world requires the strategic use of video to best capture your target audience’s attention. Did you know that there are dozens of types of videos that you could be using...
7 Tips for Healthcare Website Design You may have noticed that each time you get into a doctor’s office, the design is usually different from other practitioners. An example is getting a paediatrician to have an office with bright colours and probably cartoon characters. This...
What are the Best Colour Choices for Event Graphics Printing? Event graphics have increasingly become a popular choice of business owners who want their business to stand out in any event, such as trade shows, industrial affairs, or other corporate affairs. It’s because well-designed and...
Top 10 Essential Tools for Startups and Small Businesses Startups and small businesses dream of making it big with their unique valuable ideas for a target audience. But to start well and realise business goals, you must equip your company with some crucial tools that...
Top 5 Proven Ways to Measure Brand Equity Each brand comes to the market to get its share of attention, audience, and earnings. To do business successfully, every brand must clearly understand its brand equity. By focusing on specific indicators, brand management can assess whether...
Top 5 Effective Marketing Strategies For Business Success The business landscape is constantly evolving. Gone are the days when businesses rely on the quality of their products and services to hike up their sales. They have to adapt to new market trends and strategies to...
How to Start a Website Successfully From Scratch When you start a website, it can be tempting to use a free option and upload whatever you have to offer. While this can seem like a good idea, you could be making sure that your website...
App Marketing Guide for Startups and Small Businesses Launching a New App Apps are no longer limited to trendy businesses marketing to younger generations. From insurance companies to credit cards to local restaurants, brands use apps to connect with customers and give them content and...