26 Feb Can a Digital Marketing Agency Execute on Story Telling for Your Business?
Can a Digital Marketing Agency Execute on Story Telling for Your Business?
There are certain brands with success so remarkable that it seems like they’re cut from a special cloth.
What makes these brands so unique? What sets them apart?
A massive piece of the puzzle in understanding these brands is looking at their ability to tell a compelling story.
Brands like Nike, Apple, Amazon and Ben & Jerry’s owe much of their success to vivid storytelling.
The good news is that you don’t have to be a tech genius or an inventor to craft an original brand story.
It’s all about finding unique ways to communicate your business’ values, purpose and history.
Luckily, most digital marketing agencies nowadays specialise in crafting exceptional brand stories that’ll take your company from obscurity to fame.
Here’s how they do it.
1. Brand identity
The first step to creating a captivating brand story involves getting to know the brand.
Some of the most critical questions that a digital marketing agency will ask a company before working with them include:
- What are your core beliefs as a company?
- What are your central brand tenets?
- What makes you unique from other companies in your niche or industry?
Generally, most brands don’t even think about asking these questions until they hire a good digital marketing agency.
That’s the difference between hiring an agency vs in-house marketing employees.
Once you have the answers to these questions, you’ll find that it’s easier to ensure everyone in your company operates according to your brand story.
The last thing you want is one of your staff to do something that goes against your company’s primary tenets as that’ll show the market that you don’t have a firm identity.
Your brand story is all about what you stand for, what you have to offer and allowing that to inform the type of messaging you put out there.
The best way to figure out the answers is to:
- Listen to your employees, your customers and prospects
- Check out the competition to see what they’re doing right and find out what are the prevailing trends in your industry
- Once you’ve figured out the above two factors, you’ll be much closer to finding who you are as a brand and what you stand for
2. Brand vision
“Where there is no vision, the people perish.”
While the words on this quote may have been uttered thousands of years ago, they still ring true today, especially for companies that want to thrive.
Having a vision for yourself makes it easier to stay consistent when communicating with your team and your clients.
An excellent digital agency will help you figure out your brand’s identity.
Remember; the goal is to tell people what you’re about instead of trying to sell yourself.
When you know your identity and vision as a brand, it’s easier to share it with others authentically.
This is something that digital marketing guru Gary Vaynerchuk is a huge advocate of,
“…your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.”
Gary Vaynerchuk
The more you understand and live and share your vision with the world, the clearer your brand story will be.
3. Find your niche
This last part sounds cliché, but that’s because it works.
Narrowing down your audience makes it easier to share your story because you know whom you’re talking to.
But, to do that you must know your audience’s needs, desires, preferences, fears, dreams, wants and motivations.
This enables you to communicate your value proposition in a way that’s human, relatable and convincing because you know whom you’re talking to.
Plus, knowing your audience makes it so much easier to position yourself as a brand.
The goal is to form strong relationships with your audience to build a cult-like following.
After all, you don’t want to be a one-hit-wonder.
You want to create a legacy brand that keeps people coming back for more; much like the organisations we made examples of at the beginning of this article.
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