How to Measure the Impact of a Brand Logo: Main Metrics Running a business is hard work. You ought to consider so many factors when planning and executing a marketing strategy. It could easily send you around in circles if your focus isn’t on the...
Food Packaging: How to Stand Out on Shelves Battling for consumers’ attention on the shelves of bricks and mortar retail stores is not easy. Your products need to stand out from the crowd for all the right reasons while avoiding being overshadowed by the competition....
17 Automation Considerations for Any Growing Web Design Business As it grows, one of the most considerable productivity drains on a web design business is time lost to tasks that you should ultimately automate. This is especially true for owners and team leaders, whose primary...
What is DAST, and How Can It Help You with Web Security? In today's world, it's more important than ever to keep your data secure. In the past, companies only had to worry about the physical security of their buildings and belongings. With increased reliance...
The 11 Must-Haves For Any Software Development Company Successful software development depends on having the right people and skillsets for the work, but it depends heavily on the tools and processes you have in place. These include facilitating collaboration, planning and executing projects, deploying and...
How to Create Resources That Benefit Your Target Audience Knowing who your target audience is covers part of the equation for building an excellent user experience (UX) on your website. However, you must also know what pain points drive them and how to create resources...
14 Top Digital Marketing Trends in 2022 Digital marketing is an ever-changing business that is constantly evolving. There will be even further changes in digital marketing trends in 2022. We may even see some more dramatic changes in 2023. Companies need to plan for the...
Content Creation: 6 Time-Saving Hacks In the present competitive era, we cannot overlook the importance of content creation. About 93% of B2B marketers leverage content marketing to reach their target audience. That speaks of how essential content creation has become. While crafting highly engaging content is the need...
Web Scraping: Overview and Effects of Website Scrapers Also known as web data extraction, web scraping is an automated method for extracting content from a website. In this context, the content may be text, images, descriptions, prices, reviews, and any other information that a competitor...
Retail Marketing: Key Principles and How to Attract New Customers Currently, there are many misconceptions about retail businesses, with many believing that shopping malls and brick and mortar stores are closing as eCommerce takes over the world. While there’s no doubt that eCommerce is getting...