20+ Powerful SEO Practices to Boost Rankings Larry Page coined the term “search engine” and developed the first algorithm used by today's popular search engines like Yahoo!, Google, Bing, etc. The word search engine means “to seek information through searching”. Finding something specific on the...
Audio Branding: What it is and How it Works Audio branding has always been one of the critical marketing features, but people often think of it as a one-dimensional concept. While visual content is crucial to branding, sounds also play a significant role in this...
Top 5 Local SEO Techniques to Rank your Site Search Engine Optimisation (SEO) involves using specific strategies and tactics to get high visibility listings within various search engine result pages. The higher up you appear on page 1, the more traffic you’ll receive from searchers...
How Much Does Branding Cost? Branding has become increasingly pervasive in the last few years, with companies like Google, Apple and Facebook investing millions of dollars to make their products look distinct from one another. But what exactly is a “branded” product anyway? And why...
How to Stand Out Online with Content Marketing You've probably heard that “Content Is King” before – but what exactly does that mean? It essentially means that putting quality, informative, and engaging information out into the world will help your company stand out online from...
How to Start a Brand: The Basics of Brand Marketing When I think “brand”, my mind goes straight to Coca-Cola or Apple, but what if those companies weren’t even aware of how vital branding really is? Or maybe they are doing it wrong? What makes...
8 Ways a UX Consultant Can Help Your Company Succeed UX stands for User Experience, which is a term that depicts how simple and satisfying it is to utilise a site or application. For example, interface, content, format and intelligent components can influence how clients...
Top 10 Best Smartwatch Apps for Designers Without a doubt, being a designer requires a hell of creativity. While the job might differ on the surface, e.g., creating layouts, working on branding, designing websites or social media pages, some core qualities are shared amongst folks...
The Importance of Having a Website for Business If you are thinking about starting your own business, or if you have already started one and want to expand it more quickly, then I would recommend that you consider creating an online presence. Having a website can...
Co-Branding: Benefits, Strategies and Examples There are many opportunities for businesses looking to expand their reach beyond local borders in today's marketplace, but sometimes these efforts can also present challenges. One such challenge comes from competing against other similar businesses already operating within different geographic...