How to Present Logo Designs with Branding Mockups? A few months ago, we covered how to present logo designs on social media. While this approach works well, sometimes it's better to invest in branding mockups and present your logo designs in more detail. This way,...
5 Tips for Physiotherapy Branding – a Design Guide for Physios It is easy to think that your physiotherapy clinic does not need branding. After all, you are in the business of improving people's health and lives and not a typical retail product like soda...
How to Build a Successful Small Business Brand At the core of every business is its brand: the recognisable personality that customers use to identify it. Although customers ultimately buy products, it’s often the brand that sells—just think about how many people pay extra just...
Why You Need Link Building to Grow Brand Authority You have most likely stumbled on link building if you know about search engine optimisation (SEO). It is an effective tactic for brand building and establishing authority. And, search engines do take note of proper link-building...
Selecting the Right Social Media Channels for Your Business Strategy Social media marketing has been around for many years, but many brands neglect to capitalise on this low-cost method of engagement. In 2021, more than 90% of large US companies regularly used social media for...
6 Tips To Create An Effective Acquisition Marketing Plan When you say company growth, multiple concepts come to mind. There’s increasing profits, hiring new employees, finding more investors, and acquiring new customers. Out of all of those ideas, customer acquisition is critical for expansion. After...
20+ Powerful SEO Practices to Boost Rankings Larry Page coined the term “search engine” and developed the first algorithm used by today's popular search engines like Yahoo!, Google, Bing, etc. The word search engine means “to seek information through searching”. Finding something specific on the...
Audio Branding: What it is and How it Works Audio branding has always been one of the critical marketing features, but people often think of it as a one-dimensional concept. While visual content is crucial to branding, sounds also play a significant role in this...
Top 5 Local SEO Techniques to Rank your Site Search Engine Optimisation (SEO) involves using specific strategies and tactics to get high visibility listings within various search engine result pages. The higher up you appear on page 1, the more traffic you’ll receive from searchers...
How Much Does Branding Cost? Branding has become increasingly pervasive in the last few years, with companies like Google, Apple and Facebook investing millions of dollars to make their products look distinct from one another. But what exactly is a “branded” product anyway? And why...