22 Sep Expanding Your Market Through the ICP of Your ICP: A Guide for Manufacturing Leaders
In today’s competitive landscape, companies often focus on broadening their reach and growing revenue by pursuing more leads and targeting a wider audience. But growth doesn’t always come from casting a wider net—it often comes from understanding your best customers and, equally important, their best customers. This concept, sometimes referred to as the “ICP of your ICP,” can unlock untapped opportunities and refine your marketing and sales efforts to be more precise, effective, and profitable.
